TelicX names Aaron Proctor COO as it pushes A.D.A.M. to market

TelicX has appointed former Cox Automotive leader and longtime dealer operator Aaron Proctor as chief operating officer as the company accelerates rollout of its A.D.A.M. AI advisory platform to franchised dealerships. The move is meant to help TelicX move from product development into broader dealer adoption and commercialization.

Why it matters: - TelicX is moving A.D.A.M. from development into commercialization, and the COO hire is meant to speed dealer adoption. - Proctor brings both dealership-floor experience and technology-market experience, a combination TelicX says should help A.D.A.M. win trust inside stores. - A.D.A.M. is already live with franchised dealerships in the U.S., so the hire supports an active market rollout rather than a product still in testing.

What happened: - TelicX named Aaron Proctor chief operating officer on Oct. 7, 2026. - Proctor spent 20 years operating and leading dealership franchises across the Northeast. - Proctor later held leadership roles for nine years at Cox Automotive. - TelicX said Proctor will help bring A.D.A.M. to market and support company growth.

The details: - A.D.A.M. stands for Adaptive Dealer Advisory Mind. - The platform ingests data from dealership systems including CRM, BDC, inventory, service, parts and F&I. - A.D.A.M. combines those inputs across departments and turns them into actionable insights and personalized coaching. - Dealers can ask A.D.A.M. questions directly instead of digging through separate reports and dashboards. - The platform reads a store's own data as it arrives, including daily inventory and sales and service data from the DMS, along with F&I and CRM data. - Each morning, A.D.A.M. provides every seat in the dealership, from dealer principal to desk to service drive, a short update on what changed and what needs attention. - A.D.A.M. checks the advertised price of every retail unit against the store's listing record and flags mismatches the day they appear, with the governing regulation cited. - The platform can carry a leader's message, directive or meeting invite to the right people inside the platform so coaching turns into action. - A.D.A.M. works in English, Spanish and Canadian French. - TelicX says each rooftop's data is fully isolated. - Customer identity does not enter the AI; A.D.A.M. coaches on the numbers while people remain in the dealer's own systems. - Dealers can request a demonstration at telicx.com. - TelicX also publishes a free dealership KPI glossary and a guide to working with an AI advisor at telicx.com/glossary. - The company also directs readers to its LinkedIn page.

Between the lines: - TelicX is positioning A.D.A.M. as more than a reporting tool by emphasizing coaching, cross-department insights and follow-through on tasks. - Proctor's background suggests TelicX wants a leader who can translate dealership pain points into a product and sales strategy dealers will accept. - The privacy framing is a key selling point because dealerships may be cautious about putting operational data into an AI system. - The multilingual support indicates TelicX is trying to make the platform usable across North American dealership operations.

What's next: - TelicX said it is actively bringing on more franchised dealerships in the United States. - Proctor is expected to guide commercialization, dealer adoption and company growth as A.D.A.M. scales. - Dealers can request a demonstration as TelicX expands the platform's footprint.

The bottom line: - TelicX is betting that a dealership veteran with technology-market experience can help turn A.D.A.M. into a must-have operating layer for franchised dealers.